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Big Picture Stock Terminology.

Back to: DRP Fundamentals
Ideas are expressed through words. As you study the world of investing, you will be exposed to a whole new vocabulary. Buzzwords abound! Webster defines a buzzword as "a word, or phrase used by members of some in-group, having little or imprecise meaning but sounding impressive to outsiders." Avoid investing in buzzwords -- strive to get to the basic truths. Understand the meaning of terms used in the world of investing and you begin to understand the concepts of stock investing.

This list includes a few terms commonly used in world of investing. These terms help you access the potential for stock investments in general.

 
Annual Report
Yearly report of the company's financial condition, required of every publicly traded company. The report describes the operations of the company and it includes the current balance sheet and income statement.

Balance Sheet
A snapshot of assets, liabilities and resulting equity. Equity is the net ownership value of the company at a point in time -- typically prepared quarterly and annually.

Bear Market
A prolonged fall in the price of stocks. The anticipation of declining economic activity usually brings on a Bear Market.

Bull Market
A prolonged rise in the price of stocks. Bull markets usually last at least a few months.

Common Stock
A share of stock represents a fractional ownership of a corporation. The shares are publicly traded in a market such as the New York Stock Exchange (NYSE). Buyers and sellers determine the market value of the stock.

Corporation
A unique form of business organization. Corporations can own property, incur debt, sue, or be sued. Corporations raise money by selling shares of stock to the public. Owners, or shareholders, have limited liability; they can lose only what they invest.

Income Statement
Also called the Profit and Loss Statement. It is a summary of revenues, costs, and expenses over a period -- typically prepared quarterly and annually.

Quarterly Report
Quarterly report (every three-month period) of the company's financial condition, required of every publicly traded company. The report describes the operations of the company and includes the current balance sheet and income statement.

Reward
A measurable possibility of gaining value. Invest in stock and you are potentially rewarded in two ways:

  1. The stock price may rise adding to the value of your investment,
  2. The stock may pay a dividend, normally every three months.
Risk
A measurable possibility of losing value. Invest in stock and you risk the possibility that your stock will drop in value. Every investment carries some risk. Investing in stock is riskier than investing in savings account. Remember, there are no really big rewards without risk.

ROI
(Reurn on Investment) The amount, expressed in percentage, earned on a stock investment over time. You calculate ROI by dividing the increase or decrease in value of the stock by the initial cost of the stock. The increase or decrease in value includes stock price appreciation or depreciation and dividends earned. ROI is normally expressed as an annual compounded rate.

Rule of 72
A simple formula for approximating the time it will take for a given amount of money to double at a given compound ROI (Return on Investment). The formula is simply 72 divided by the interest rate. At 12% compounded interest rate, a $100 investment will double in six years (72 divided by 12 equals 6).

Shareholder
A shareholder is part owner of the company. Divide the number of shares owned by the number of outstanding shares and you know what portion of the company you own.

Stock Split
Directors may elect to split stock to make ownership more affordable. A stock split increases the number of outstanding shares without any change in the shareholder's equity. If a stock splits 2-for-1 and you won 100 shares, you get an additional 100 shares. The market value, or price per share, drops by half. The dividend per share also drops by half.

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